Our Promise

4V Live is a US-based virtual entertainment company specializing in providing talents with a platform so that they can entertain, educate, or inspire with their artistic expression, primarily through livestreaming as VTubers. "4V" stands for "For Virtual content creators."

Virsonas have

Except in extremely limited circumstances, 4V Live will not block, limit, remove or interfere with the content created by Virsonas.

4V Live exists
TO SERVE Virsonas

We will always attempt to make reasonable decisions in a way that's in the best interest of our Virsonas.

Virsonas OWN
their characters

After fulfilling minimal contractual obligations, the IP rights are transferred to Virsonas.

Our Story: Open Letter from the Founder

We all make mistakes. No one is perfect. I don’t believe that the vast majority of people who screw up do it out of malice, but they make mistakes because they are human. I believe that making mistakes and learning from them is a human experience that makes our existence worth living.


However, I don’t believe that mistakes should be defining moments of someone’s life.

On a related note, I’ve noticed the following in the content creation, specifically, the virtual entertainment industry:

  • Virtual content creators affiliated with an agency or a company had to “toe the company line” or risk losing their livelihood because they don’t own the IP rights. As a result, they are carefully molded, unable to speak freely as much as if they were independent, and have to avoid making honest mistakes– even though mistakes will happen regardless because we are all human.

  • But some content creators had a significant incentive to join a talent agency due to the perceived lack of necessary business acumen and resources, even though some of these companies might not always have the best interest of the talents in mind.

In response to these observations, 4V Live was born. The original intent was to compel a discussion on how we treat our content creators and potentially change the “industry norm.”


4V Live’s mission is to democratize the business of the entertainment industry for content creators. We believe that the artists affiliated with a company should have the right to radical freedom of speech and access to ethical business support.


As for me personally, I am not an accomplished artist. I can’t play music well, nor write a beautiful poem. Sometimes, I have trouble reading my own handwriting, and not-so-beautiful doodles are my works of art.


However, I appreciate art.


I love watching movies, TV shows, and content creators on Netflix and YouTube.


I love creating memories with those I love by dancing to music at a wedding, then enjoy reminiscing about that beautiful moment as I listen to the same song again on Spotify while working.


I love reading books and how written language can shape the world. The human spirit never ceases to amaze me because we live in a timeline where some mathematician wrote a book hundreds of years ago about advanced calculus, making it possible for someone to launch a Tesla into space for one of the oddest (or coolest) flex in history.


And the only way to share the joy of art that I know is to provide a platform for artists to entertain, educate, and inspire through their preferred method of artistic expression.


Thank you for reading, and I hope you would join us in the 4V Live journey, which stemmed from a seemingly meaningless internet argument. I would ask you to support our VTubers (also known as "Virsonas") – they are all extremely hard-working, talented individuals who have something to share with the world.


X.H., CEO of 4V Live